Pouria is the Executive Director and CEO of ASUCLA at UCLA, the largrest organization of its kind in the world with multiple service lines serving 50,000 daily customers and an employment base of 1,500+. ASUCLA additionally secures and expands the global trademark and licensing of the UCLA brand.
Prior to his current engagement, Pouria was the President and CEO of the Golbanoo Group, a specialty business management & consulting firm supporting large scale real estate developments, emerging renewable resources innovations, and digital health and wellness platforms and technologies.
Previously he was the President of Phoenix Houses of California, Inc. overseeing the entire California operations through four companies, across 17 facilities, over 30 programs and a versatile array of behavioral health services available to Californians. Prior to Phoenix House, Pouria was the CEO of the Los Angeles Convention Center (LACC), a major regional economic engine generating $1B in annual net economic activities and supporting 12,000 jobs. Prior to joining the LACC, Pouria led teams in project engineering, debt financing, financial modeling, environmental analysis and information technology implementation.
A registered mechanical engineer in the State of California and a graduate of UCLA School of Engineering and Anderson School of Management/Executive Management Program, Pouria has published several scientific papers and is a recipient of over 30 business and performance awards. Mr. Abbassi sits on the boards of the Los Angeles Business Council, Providence Tarzana Hospital Foundation, Woodbury University, PAAIA, Norooz Celebration Foundation, and works with various other community organizations. Pouria is also an active member of the Pacific Council on International Policy. Pouria frequently gives presentations on leadership and visioning to student groups and mentors young professionals in their careers.